| 陆敬筠,吕海艳.上海市公共数据开放平台用户画像构建与分析[J].数字图书馆论坛,2021,(10):54~59 |
| 上海市公共数据开放平台用户画像构建与分析 |
| Construction and Analysis of User Portrait on Shanghai Public Data Open Platform |
| 投稿时间：2021-09-12 |
| DOI：10.3772/j.issn.1673-2286.2021.10.008 |
| 中文关键词: 政府数据；开放平台；用户画像；访问行为；精准需求 |
| 英文关键词: Government Data; Open Platform; User Portrait; Access Behavior; Precise Demand |
| 基金项目: |
| 作者 | 单位 | | 陆敬筠 | 南京工业大学经济与管理学院 | | 吕海艳 | 南京工业大学经济与管理学院 |
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| 中文摘要: |
| 为帮助政府数据开放平台更精确地了解用户访问行为从而精准满足用户需求，更有针对性地开放数据，提升服务水平，本文以上海市公共数据开放平台用户访问数据为研究对象，构建上海市公共数据开放平台用户画像，分析用户行为特征。基于用户画像构建与行为分析，提出上海市公共数据开放平台的优化策略。该研究也为其他地方政府数据开放平台的用户画像研究提供参考。 |
| 英文摘要: |
| In order to help the open government data platform understand the user access behavior more accurately, so as to accurately meet the needs of the users, open the data more pertinently, and improve the level of service, this paper takes the data accessed by the users of Shanghai Public Data Open Platform as the research object, constructs the user profile of Shanghai Public Data Open Platform, and analyzes the characteristics of user behavior. Based on user profile construction and behavior analysis, this paper puts forward the optimization strategies of Shanghai Public Data Open Platform. This study also provides a reference for the user profile research of other local government data open platforms. |
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