| 徐立萍,郭梦.基于新媒体平台“二次传播”的科技期刊影响力提升研究[J].数字图书馆论坛,2023,(1):66~72 |
| 基于新媒体平台“二次传播”的科技期刊影响力提升研究 |
| Research on the Influence Enhancement of Scientific and Technological Journals Based on the New Media Platform Secondary Communication |
| 投稿时间：2022-11-27 |
| DOI：10.3772/j.issn.1673-2286.2023.01.009 |
| 中文关键词: 科技期刊；新媒体；影响力提升；服务模式 |
| 英文关键词: Scientific and Technological Journals; New Media; Influence Enhancement; Service Model |
| 基金项目: |
| 作者 | 单位 | | 徐立萍 | 上海理工大学出版印刷与艺术设计学院 | | 郭梦 | 上海理工大学出版印刷与艺术设计学院 |
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| 中文摘要: |
| 新媒体时代，媒介格局的重塑促使科技期刊进入“二次传播”时代，融合创新出版成为我国科技期刊影响力提升的发展契机和新增长点。本文基于科技期刊“二次传播”实践特点，以“2020年度中国期刊公众号Top10”为研究样本，从知识供给、知识传播、知识增值三方面探索实践规律，以加强传统科技期刊借助新媒体平台提升影响力的能力。科技期刊在不断探索与新媒体平台耦合点时，要实现微信公众号平台全方位“二次传播”，挖掘直播资源的再利用价值，注重新媒体平台延伸受众的内容需求，引导在知识交流中的深度互动等。 |
| 英文摘要: |
| In the era of new media, the reshaping of the media pattern has promoted scientific and technological journals to enter the era of “secondary dissemination”, and integrated and innovative publishing has become a development opportunity and new growth point for the influence of scientific and technological journals in China. Based on the practical characteristics of “secondary communication” of scientific and technological journals, this paper takes the “2020 Chinese Journal Public Account Top10” as a research sample, explores the practical law from three aspects: knowledge supply, knowledge dissemination and knowledge value-added, and hopes to strengthen the ability of traditional scientific and technological journals to enhance their influence with the help of new media platforms. When scientific and technological journals continue to explore coupling points with new media platforms, they should realize all-round “secondary dissemination” of the WeChat public account platform, tap the reuse value of live broadcast resources, pay attention to the content needs of the new media platform to extend the audience, and guide in-depth interaction in knowledge exchange. |
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