| 曾灵.“中科院之声”知识传播现状研究[J].情报工程,2021,7(6):014-030 |
| “中科院之声”知识传播现状研究 |
| Research on the Current Situation of Knowledge Dissemination of “the Voice of the Chinese Academy of Sciences” |
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| DOI：10.3772/j.issn.2095-915X.2021.06.002 |
| 中文关键词: 中科院之声；知识传播；现状研究；情感分析 |
| 英文关键词: the Voice of the Chinese Academy of Sciences; knowledge dissemination; current situation research；Sentiment
analysis |
| 基金项目: |
| 作者 | 单位 | | 曾灵 | 华南师范大学经济与管理学院 广州 510006 |
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| 摘要点击次数: 1809 |
| 全文下载次数: 1273 |
| 中文摘要: |
| [ 目的/ 意义] 中国科学院作为我国最高学术科研机构，一直活跃在国际科技前沿。本文以中国科学院官方微博为例，探究其官方微博“中科院之声”在微博平台的知识传播现状，把握知识传播过程中的主题和热点，发现知识话题的传播规律和特征，分析微博评论情感倾向，为科学知识的网络化传播提供建议和参考。[ 方法/ 过程] 本文选取自“中科院之声”成立以来2013—2020 年间发布的微博文本数据，结合内容分析、词频分析等对目前发展的情况进行梳理，并以微博评论为对象，建立情感分析规则，探究了该机构在微博平台进行知识传播过程中的受众情感倾向。[ 局限] 本研究暂时只考虑了中国科学院在微博平台的知识传播现状，对其在其它社会网络平台的发展现状研究不足，有待进一步的深入探讨；本研究在进行情感分析过程中采用的是情感分析词典，得到的结果不可避免存在一定的偏差，如何通过机器来识别大脑中的复杂情感网络仍然有待科学家们的深入研究。[ 结果/ 结论]“中科院之声”通过微博平台积极传递着科学知识，发布的微博内容以自然科学领域的最新研究进展、科学知识的科普等为主，发布的内容得到了网友的积极关注和讨论，发布微博的评论总体上呈现积极。但也存在内容题材不够“接地气”、负面新闻没有及时回应等问题，建议增设实用性科学知识专题、加强与网友的交流和互动、及时关注传播数据的变化作出内容调整等。 |
| 英文摘要: |
| [Objective/ Significance] As the highest academic and scientific research institution in China, the Chinese Academyof Sciences has been active in the forefront of international science and technology. Taking the official micro-blog of the Chinese Academy of Sciences as an example, this paper explores the status of knowledge dissemination of the official micro-blog“the Voice of the Chinese Academy of Sciences”, grasps the themes and hot spots in the process of knowledge dissemination,discovers the dissemination rules and characteristics of knowledge topics, analyzes the emotional tendency of micro-blog comments, and provides suggestions and reference for the network dissemination of scientific knowledge. [Methods/Process] This paper selects the micro-blog text data released from 2013 to 2020 since the establishment of “the Voice of the Chinese Academy of Sciences”, and uses content analysis, word frequency analysis and other methods to study the current development. Based on the establishment of sentiment analysis rules, this paper explores the audience’s sentiment tendency in the process of knowledge dissemination on micro-blog platform. [Limitations]For the time being, this study only considers the status of knowledge dissemination of the Chinese Academy of Sciences in micro-blog platform, but the research on its development status in other social network platforms is insufficient, which needs to be further explored. In this study, we use sentiment analysis dictionary in the process of sentiment analysis, and the results are inevitably biased. How to identify the complex emotional network in the brain by machine still needs to be further studied by scientists. [Results /Conclusions] The results show that ：”the Voice of the Chinese Academy of Sciences” actively transmits scientific knowledge through the micro-blog platform. The micro-blog content mainly includes the latest research progress in the field of natural science, the popularization of scientific knowledge and so on.The content has been actively concerned and discussed by netizens, and the comments on micro-blog release generally show positive. However, there are also some problems, such as the content is not “grounded” enough, negative news not responding in time, and so on. It is suggested to add practical scientific knowledge topics , strengthen communication and interaction with netizens, and timely pay more attention to the changes of influential data to adjust the content. |
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