| 秦疏影,吴雪芝,关静霞.全媒体时代高校图书馆阅读推广精细化尝试[J].情报工程,2015,1(1):103-111 |
| 全媒体时代高校图书馆阅读推广精细化尝试 |
| Elaborate Tries on Academic Library Reading Promotion at Omnimedia Times |
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| DOI：doi:10.3772/j.issn.2095-915x.2015.01.013 |
| 中文关键词: 高校图书馆 ，阅读推广，精细化，全媒体时代 |
| 英文关键词: University library, reading promotion, elaborate, omnimedia times |
| 基金项目:CALIS 全国农学文献信息中心研究项目“高校图书馆的阅读推广策略研究（项目编号：2014003）” |
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| 中文摘要: |
| 通过调研了解我国阅读推广研究的现状及发展趋势，在成功案例分析中发现高校图书馆阅读推广
工作必须具有主题新颖、专人负责、领导重视、经费支持、演化为常规性工作等特点，认为全媒体时代
高校图书馆阅读推广需要精细化，并指出高校图书馆的阅读推广只有在兼顾读者、馆员、图书馆等多方
利益、共同发展的前提下才能持久开展。 |
| 英文摘要: |
| This paper tries to comprehend the current situation and development trend of reading promotion
research through varieties of surveys. After the analysis of successful cases, it reveals that academic library
reading promotion must possess such characteristics as novel themes, dedicated staff, leaders’ attention, financial
support, routine work and so on. It is considered that reading promotion at omnimedia times should be elaborate
and only in the context of taking both the interests and joint development of readers, librarians and libraries into
account can it maintain its sustainability and vitality. |
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