| 万秋山.瑞士中小企业的若干成功经验[J].全球科技经济瞭望,2009,24(5):43~46 |
| 瑞士中小企业的若干成功经验 |
| How could the Swiss SMEs be Successful in the World? -some facts and argumentation |
| 投稿时间：2008-09-18 |
| DOI：10.3772/j.issn.1009-8623.2009.05.008 |
| 中文关键词: 中小企业；瑞士；发展；创新 |
| 英文关键词: Swiss SMEs；Swiss；development；innovation |
| 基金项目: |
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| 中文摘要: |
| 瑞士中小企业在全球能够取得引人瞩目的成功。主要在于，他们善于发现和营造一个适宜的发展环境，确定一个始终如一的与发展环境相适应的发展战略，不断开发和改进产品和生产，通过创新强化企业核心竞争力，确保在相应的环境内的竞争优势，灵活调整自己适应各种新的需求，关照客户的需要，采取积极主动的市场战略，积极塑造和维护瑞士品牌效应，并发扬光大，把追求高质量、精确、可靠以及自然天性和健康的精神转化成企业的自然特质。 |
| 英文摘要: |
| The Swiss SMEs are very capable of finding and building a right niche appropriate for their development. Making and carrying out a long-term development strategy and plan, sustainably inventing and improving products and their quality, enhancing core competitiveness through innovation, ensuring their advantages on competition in the very niche, being adaptable for different requirements and markets, taking care of consumers, implementing active marketing plan, molding a well known brand “Swissness” actively, trying best to foster and maintain positive image and reputation, these are some of the factors which made and are making the Swiss SMEs successful. Going overboard for precise, accuracy, quality, reliable, natural and health has become the nature of many Swiss SMEs. |
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