| 邹丽雪,刘艳丽,张 迪,牛晓蓉,沈 湘,王学昭,刘细文.互联网企业谷歌和百度的科技创新战略与启示[J].全球科技经济瞭望,2021,36(9):27~36 |
| 互联网企业谷歌和百度的科技创新战略与启示 |
| The Scientific Innovation Strategy of Google and Baidu and the Inspiration |
| 投稿时间：2021-06-27 |
| DOI：10.3772/j.issn.1009-8623.2021.09.004 |
| 中文关键词: 百度；谷歌；科技创新；收购战略；研发布局 |
| 英文关键词: Baidu; Google; scientific innovation; merger and acquisition strategy; research layout |
| 基金项目: |
| 作者 | 单位 | | 邹丽雪 | | | 刘艳丽 | | | 张 迪 | | | 牛晓蓉 | | | 沈 湘 | | | 王学昭 | | | 刘细文 | |
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| 摘要点击次数: 1338 |
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| 中文摘要: |
| 科技创新能力是国家竞争和长远发展的关键要素，强化科技创新支撑是企业改革发展和转型升级的一项重要举措。本文针对互联网企业中的两家科技巨头企业——谷歌和百度，从研发投入、知识产权、收购战略和研发布局四个维度分析两家企业的科技创新战略。研究发现，百度与谷歌的研发投入悬殊，但近年来研发强度差距缩小；百度的专利储备量、高价值专利量、收购企业规模和技术核心实力低于谷歌，同时在硬件领域的研究热度低于谷歌。政府应鼓励和引导国内互联网企业加大科技创新研发投入，加强企业关键核心技术研发和高质量专利储备，围绕核心技术进行战略性收购，重视硬件领域的科技创新，增强企业的科技创新支撑作用。 |
| 英文摘要: |
| The ability of scientific and technological innovation has become the key factor of national competition and long-term development. Strengthening the support of scientific and technological innovation is an important measure for enterprise reform and development, transformation and upgrading. This paper analyzes the characteristics and strategic layout of R&D activities between Baidu and Google in terms of R&D investment, intellectual property, merger and acquisition strategy and research layout. Baidu has less R&D investment than Google, but in recent years, the gap in R&D intensity has been narrowed. The patents and high value patents of Baidu are less than those of Google. Baidu’s acquired enterprise scale and core technology strength are lower than those of Google, and Baidu’s research popularity in hardware field is lower than that of Google. China’s government should encourage and guide the Internet enterprises to increase investment in R&D, moreover, strengthen the R&D of key technologies and then increase the high-quality patent reserves. In addition, the enterprises should carry out strategic mergers and acquisitions around key technology and next-generation scientific and technological innovation. Moreover, they should attach importance to scientific and technological innovation in hardware, and enhance their supporting role in scientific and technological innovation. |
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