| 数图专题,程煜华,屈鹏 韩圣龙.大学生网络团购活动的信息交流与信任——以北大未名BBS团购版为例[J].数字图书馆论坛,2008,(12): |
| 大学生网络团购活动的信息交流与信任——以北大未名BBS团购版为例 |
| Information Communication and Trust in College Students’ Web Bulk Purchasing: Taking TuanGou Board of Beida Weiming BBS as an Example |
| 投稿时间：2008-10-30 修订日期：2008-10-30 |
| DOI： |
| 中文关键词: 网络团购 信息交流 风险 信任 |
| 英文关键词: Web Bulk Purchasing, Information Communication, Risk, Trust |
| 基金项目: |
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| 摘要点击次数: 1323 |
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| 中文摘要: |
| 本文以大学生的网络团购活动为研究对象，选取北大未名BBS的团购版进行实证研究。本文首先使用观察法参与到团购活动之中，识别了团长、团员、版务组和智囊团四类团购活动主体，描述了团购的流程，并在此基础上对主体进行分析。主体分析所用数据通过在线访谈的方法采集，共得到1位版务、1位团长和8位团员的访谈数据，使用内容分析法分析后，得出了团购的优势：价格和便利，团购的主要信息交流与利用渠道：团员对版务组信息、团员对版面信息的获取与利用，以及其中潜在的风险和信任问题。 |
| 英文摘要: |
| The paper takes the Web bulk purchasing activity as the research object and chooses the TuanGou Board of Beida Weiming BBS as an example. Firstly, observation method is used to participate in the bulk purchasing activity, in which there are four kinds of principal part: the leader, fellow, committee board and brainpower. The flow is charted and the principal part is analysed with the data collected with online interview method. 1 committee, 1 leader and 8 fellows are interviewed and analysed with content analysis method. It comes to the advantages of Web bulk purchasing: price and convenience, the main channels of information communication and utilization: fellows’ information from the committee board and fellows’ information from the board. Finally, the risk and trust problems are discussed. |
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