| 周春雷,曹玲静."985"高校微信公众号发展现状研究[J].数字图书馆论坛,2017,(5):61~67 |
| "985"高校微信公众号发展现状研究 |
| Research on the Development Status of WeChat Public Accounts of "985" Universities |
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| DOI： |
| 中文关键词: "985"高校;微信公众号;新媒体 |
| 英文关键词: "985"Universities;WeChat Public Account;New Media |
| 基金项目: |
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| 摘要点击次数: 2272 |
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| 中文摘要: |
| 利用搜狗微信搜索采集"985"高校相关微信公众号数据并清洗、整理,运用标签法对其进行语义层面的整合,进而梳理微信公众号间的内在联系并探讨"985"高校在新媒体传播、微信公众号管理等方面存在的问题.建议"985"高校从声誉管理视角加强对相关微信公众号的统一管理,使其成为媒体宣传、品牌维护的重要阵地. |
| 英文摘要: |
| This paper searched and cleaned the data of "985" Universities' WeChat public accounts with the tool of Sogou WeChat search. We looked into theinternal relationship among the WeChat public accounts by using labels attached to them, then we discussed the problems and gave some countermeasures to solvethem. In order to make WeChat public account an important tool to communicate with the public, the paper suggests to carry out a unified management from thereputation management point of view. |
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