| 张晓娟.信息类、导航类与事务类查询个性化潜力的对比析究[J].数字图书馆论坛,2017,(9):35~41 |
| 信息类、导航类与事务类查询个性化潜力的对比析究 |
| Comparative Analysis of the Personalized Potential of Informational, Navigational and Transactional Queries |
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| DOI： |
| 中文关键词: 信息类查询;导航类查询;事务类查询;个性化潜力 |
| 英文关键词: Informational Queries;Navigational Queries;Transcational Queries;Personalized Potential |
| 基金项目:本研究得到国家社会科学基金青年项目"融合用户个性化与实时性意图的查询推荐模型研究"(编号:15CTQ019)资助. |
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| 中文摘要: |
| 首先分别利用显式与隐式评测指标分析信息类、导航类与事务类查询的个性化潜力,然后通过对基于人工评测的显式指标与基于用户点击行为的隐式指标间的相关性分析,来验证各隐式指标的有效性.在此基础上,本文针对不同查询意图,分析各特征表征个性化潜力的有效性.最后,根据实验结果对搜索引擎性能优化提供相关建议. |
| 英文摘要: |
| The personalized potential of informational, navigational and transcational queries is firstly measured by explicit and implicit measures respectively. And then, the effective implicit measures are obtained by analyzing the correlation between implicit measures and explicit measures. On light of these, for each category of query intent, this paper also analyzes which query feature can effectively characterize their personalized potential. Final y, some suggestions about the performance optimization of search engines are provided according to the experimental results. |
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