| 贾蔷.用户画像在图书馆信息服务中的应用[J].数字图书馆论坛,2019,(7):61~65 |
| 用户画像在图书馆信息服务中的应用 |
| Application of User Portrait in Library Information Service |
| 投稿时间：2019-06-16 |
| DOI：10.3772/j.issn.1673-2286.2019.07.009 |
| 中文关键词: 图书馆；用户画像；信息资源；数据标签；模型构建 |
| 英文关键词: Library; User Portrait; Information Resource; Data Tags; Model Construction |
| 基金项目: |
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| 中文摘要: |
| 随着大数据技术的应用及用户需求的多元化，图书馆信息服务逐渐向精准方向发展，重视通过用户和资源数据的分析，了解用户需求，拓展服务模式。本文介绍用户画像的概念，探讨构建用户画像的方法与手段，并对构建过程中的数据来源、用户数据的分析与处理、数据标签和模型构建过程深入阐述，最后对用户画像在信息服务中的作用和后续发展提出思考。 |
| 英文摘要: |
| With the application of big data technology and the diversification of user demand, library information services are gradually developing to precision. Technical personnel pay more attention to understand user demand and expand service mode through the analysis of user and resource data. This paper introduces the concept of user portrait, discusses the methods and means of constructing user portrait, and elaborates on the data sources in the construction process, the analysis and processing of user data, data labels and the process of model construction. Finally, it puts forward some thoughts on the function and subsequent development of user portrait in information service. |
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