| 许鑫,赵士林.信息偶遇对社交媒体用户社交回避行为的影响机制研究[J].数字图书馆论坛,2024,20(9):48~56 |
| 信息偶遇对社交媒体用户社交回避行为的影响机制研究 |
| Influence Mechanism of Information Encounter on Social Media Users’ Social Avoidance Behavior |
| 投稿时间：2024-03-21 |
| DOI：10.3772/j.issn.1673-2286.2024.09.005 |
| 中文关键词: 社交回避；信息偶遇；社交媒体；用户；影响机制 |
| 英文关键词: Social Avoidance; Information Encounter; Social Media; User; Influence Mechanism |
| 基金项目: |
| 作者 | 单位 | | 许鑫 | 上海大学新闻传播学院 | | 赵士林 | 上海大学新闻传播学院 |
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| 中文摘要: |
| 在信息技术日益进步的当下，信息偶遇现象在用户使用社交媒体时频繁发生。以信息偶遇为自变量，将用户社交回避行为作为因变量，社交媒体认知超载、社交焦虑、在线风险暴露、熟人尴尬作为中介变量，在压力源—负担—结果理论模型的基础上，通过问卷调查法搭建结构方程模型，同时采用Bootstrap自助抽样法进行中介检验，探究信息偶遇对用户社交心理及行为产生的负面作用，以补充信息偶遇研究中的负向助推作用机制，并为有效推动用户信息偶遇提供理论依据。研究发现：信息偶遇正向影响用户社交回避；社交媒体认知超载、社交焦虑、在线风险暴露和熟人尴尬分别在信息偶遇正向影响用户社交回避的过程中发挥中介效应；社交媒体认知超载和社交焦虑在信息偶遇正向影响用户社交回避的过程中发挥链式中介效应。研究结论将为社交媒体用户提高偶遇信息的利用效率及平台信息推送提质增效提供思路和启发。 |
| 英文摘要: |
| With the increasing progress of information technology, the phenomenon of information encounter occurs frequently when users use social media. This paper takes information encounter as an independent variable, users’ social avoidance behavior as a dependent variable, and social media cognitive overload, social anxiety, online risk exposure, and acquaintance embarrassment as mediating variables. Based on the stressor-strain-outcome theoretical model, the structural equation model is built by questionnaire survey method. The mediation test is conducted by Bootstrap sampling method to explore the negative effects of information encounter on users’ social psychology and behaviors, so as to supplement the negative boosting mechanism in information encounter researches and provide theoretical basis for effectively promoting users’ information encounter. The research shows that information encounter positively affects users’ social avoidance. Social media cognitive overload, social anxiety, online risk exposure, and acquaintance embarrassment have mediating effects on the relationship in which information encounter positively affects users’ social avoidance, respectively. Social media cognitive overload and social anxiety play chain mediating effects when information encounter positively affects users’ social avoidance. The research conclusion will provide ideas and inspiration for social media users to improve the utilization efficiency of encountering information and improve the quality and efficiency of platform information push. |
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