| 李辉,晏齐宏,付宏,杜智涛.创新扩散视角下科学知识的微博传播机理研究[J].情报工程,2015,1(1):68-73 |
| 创新扩散视角下科学知识的微博传播机理研究 |
| An Research on Micro-Blog Spread Mechanism of Scientific Knowledge from Perspective of Diffusion of Innovation: Take the Micro-Blog of Earthquake Network of China during Ya An Earthquake for Example |
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| DOI：doi:10.3772/j.issn.2095-915x.2015.01.008 |
| 中文关键词: 科学知识，微博，创新扩散，中国地震台网速报，雅安地震 |
| 英文关键词: Scientific knowledge, micro-blog, diffusion of innovation, the micro-blog of earthquake network of China ,Ya'an earthquake |
| 基金项目:国家社会科学基金青年项目（12CTQ046）与教育部人文社会科学研究青年基金资助项目（12YJCZH036） |
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| 中文摘要: |
| 灾难时期是科学知识传播的最佳时期。本研究以 @ 中国地震台网速报为例，基于创新扩散理论，
分析雅安地震中科学知识的微博传播机理。研究发现，微博环境下，科学知识的传播主要包括两大渠道：大众传播和人际传播。大众传播是以新闻价值为导向的单向传播，人际传播是以社交关系为导向的双向传播。针对于此，研究认为要扩大科学知识微博传播的影响力，需要提高微博运营团队的科学素养，提高公众的媒介素养，积极培养意见领袖。 |
| 英文摘要: |
| Disaster period is the primary time to spread scientific knowledge. Taken the micro-blogging of earthquake network of China for example, the thesis has analyzed the communication mechanism by micro-blog of scientific knowledge in SichuanYaAn Earthquake based on diffusion of innovation theory . The conclusion is that In the context of micro-blogging, there are two kinds of channel to spread scientific knowledge mass communication and interpersonal communication .The former is a one-way transmission,which are oriented with the news value; while the latter is a two-way transmission ,oriented with social relationship . Therefore, It is necessary to improve the scientific knowledge of micro-blogging operation team ,improve the media literacy of receiver , cultivate opinion leaders actively, so that the influence of scientific knowledge through micro-blog can be strengthen. |
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