| 袁 俊.企业核心竞争力与市场竞争[J].全球科技经济瞭望,2009,24(9):60~65 |
| 企业核心竞争力与市场竞争 |
| Core Competency of the Corporation and Market Competition |
| 投稿时间：2009-02-25 |
| DOI：10.3772/j.issn.1009-8623.2009.9.010 |
| 中文关键词: 市场竞争；核心竞争力；多元化经营；对策 |
| 英文关键词: market competition；core competency；multi-business；countermeasures |
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| 中文摘要: |
| 在经济全球化形势下，面对跨国公司大举进入及其竞争优势，企业必须要依靠核心竞争力参与市场竞争。本文综述企业核心竞争力的基本内涵和作用，探讨多元化经营发展战略的模式和技术创新与核心竞争力的关系，提出培育和提升企业核心竞争力的基本对策。 |
| 英文摘要: |
| Under the situation of economic globalization, facing some multi-national corporations’ access on a large scale, an enterprise have to participate in market competition based on its core competency . This article summarizes connotation and function of core competency of an enterprise, discusses development modes of multi-business strategy and the relationships between technical innovation and core competency and proposes basic countermeasures about how to cultivate and promote core competency of an enterprise. |
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